Invitation to quote for communications and marketing work

Good mental health is an essential building block for quality of life. Middlesbrough and Stockton Mind’s goal is that the people of Middlesbrough and Stockton-on-Tees sustain good mental health, enabling them to manage and enjoy their lives.

Established in 1995, we have 23 years’ experience of providing a broad range of high quality mental health services across Teesside and are the leading, local charity in our field. We provided support services to 8,000 people during 2017/18. We employ more than 120 paid staff members and over 100 people support us each year by volunteering. We are independent but have the weight and strength of the national Mind brand and network.

We believe we are unique because of how we work. Our values – caring, welcoming, trustworthy, determined and professional - are crucial to us.

We are looking for a communications and marketing professional to help us further our work and push the organisation to become more proactive in our communications.

We are committed to producing good quality communications that are meaningful and add value to the organisation and the work that we do.

While we have continued to progress with our communications work, including being active on social media, a new website and a fundraising microsite, we are at a point where we would benefit from some additional expertise to help us review our thinking and shape our plans going forward.

There are potentially three elements to this work, and we are flexible in how these are packaged.

1. Developing a communication strategy

We would like help to review and refresh our approach to external communications, and develop a communications strategy to take us forward. We want to consider our wide range of stakeholders in the strategy. We want to consider whether or not there are other, new approaches we could be using, such as targeted and paid for social media posts to get the right people into our services, or different ways to market our services to individuals and other businesses who are able to pay. We want to be bolder in how we communicate and consider reaching people in different ways, such as focussing on our vision, culture and values rather than our projects and activities. Our strategy should be co-produced with us so people across our organisation understand its importance and potential impact.

2. Implementing a communication strategy

We will want to embed our strategy across the organisation, but we also know we will need practical help and expertise implementing it. This might include, for example, producing marketing materials, podcasts and videos, developing content for different uses/audiences, design and print management and providing guidance/training to staff. From the start, we will need to understand the resource implications of implementing our strategy.

3. Support with regular communication activities

Until recently, we employed a communications officer, who undertook weekly external communications for us, including identifying stories to share, posting on social media, updating our websites and co-ordinating print activities. We may recruit again to this post or similar, but are also interested in discussing other ways that these tasks could be maintained.

Requirements

We expect the person or organisation who helps us will

• Have substantial relevant marketing and communications experience including but not limited to the Charity sector
• Have up-to-date knowledge of marketing and communications approaches and techniques
• Have demonstrable experience of developing and delivering communication and marketing products and campaigns, including digital, print and events
• Be able to work closely with us, and engage staff and volunteers in communications and marketing
• Share a passion for our goal and share our values.

Your submission

Your submission should include details of
• the processes you would follow to support us with the 3 elements of the work
• the costs associated with each of these
• your relevant experience and your approach to working with us.

Please limit your main submission to 6 sides of A4, although supplementary information will be considered if relevant.

Timescales

Informal telephone discussions or email to answer questions related to requirements, via contacts below Until 5pm Wednesday 13 February 2019
Deadline for proposals
5pm, Friday 15 February 2019
Interviews with shortlisted individuals/organisations Wednesday 6 March 2019
All tenderers notified of outcome of process Friday 15 March 2019

Contacts

Emma Howitt, CEO emma.howitt@middlesbroughandstocktonmind.org.uk
Michelle Dawson, Programme Manager michelle.dawson@middlesbroughandstocktnomind.org.uk

01642 257020

Middlesbrough and Stockton Mind (registered charity number 1118098)
The Mind Centre, 90-92 Lothian Road, Middlesbrough TS4 2QX.

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© Middlesbrough and Stockton Mind 2016 - 2019. All rights reserved.
Middlesbrough and Stockton Mind is the business name of Middlesbrough Mind Limited. Registered Charity No. 1118098. Company Limited by Guarantee No. 5884630 in England.

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